The complexities of digital marketing make it difficult to grasp for many marketers. Professionals in the field often make assumptions about their listeners’ level of digital literacy. They will use specialized vocabulary without definition, forcing marketers to either pretend to understand or scratch their heads.
When it comes to digital marketing, it’s important to never be afraid to ask “how,” “what,” or “why.” Here is a guide that will help you get your bearings and get a broad overview of this intricate field.
Lead generation, lead capture, and lead nurturing are the three pillars of digital marketing’s overarching framework.
Establishing a plan to generate leads that are specifically targeted at your brand is the first step in digital marketing. Finding the right words, people, and strategies to reach your goals audiences is the name of the game here. There are a number of methods, including search engine optimization (SEO) and social media advertising, that can help you do this
Search Engine Optimization (SEO)
Websites can improve their search engine rankings through search engine optimization, or SEO (like Google). Increased brand awareness and natural click-throughs are the results of a high position in search engine results.
SEO is affected by a wide variety of factors, most of which have to do with the content and structure of your website. Search engine rankings are affected by a wide variety of factors, including content, page speed, backlinks, user experience, and responsive design.
Search Engine Marketing (SEM)
SEM refers to the practice of using advertising revenue to improve rankings in search engine results. You’ve seen SEM in action if you’ve ever seen “ad” labeled results in a search engine.
Marketers place bids on the most valuable keywords for their company, increasing the visibility of their website and content. SEM results aren’t organic by definition, but they’re achieved much more quickly than with SEO.
The term “Paid Social” refers to the practice of buying ads to promote a brand on social media platforms. Advertisements on social media platforms like Facebook, Twitter, LinkedIn, and Instagram can be highly targeted to the users who are most likely to be interested in the products or services you offer.
Once you’ve attracted your target demographic to your content, you need to maximize your online visibility to convert those visitors into buyers. After all, if the leads you generated in Step 1 didn’t turn into customers, Step 2 would have been pointless.
Building a top-notch website is crucial to increasing sales. With carefully crafted content, polished visuals, user-centered design, and robust programming, your website will function like a well-oiled marketing machine. There shouldn’t be any confusion about who you are or what they should do once they reach your website. Your website becomes a marketing funnel that efficiently leads potential customers to a purchase.
Landing pages are supplemental pages that can be used in campaigns and are an extension of your main website. Their worth is in the specific actions they encourage, like making a purchase or getting an ebook download. Instead of getting lost in your website, visitors can concentrate on the offer at hand by using landing pages.
When it comes to websites and landing pages, forms are crucial. They are precisely what they sound like: electronic forms for gathering contact details like name, email address, and phone number. Customers give this information in exchange for a service or additional details. In this way, site visitors become potential customers.
You found your target audience, and some of them are interested enough to become leads. It’s your moment in the spotlight now. During Lead Nurturing, you’ll provide your leads with helpful, informative content in the hopes that it will strengthen their relationship with your brand and ultimately persuade them to make a purchase.
You can effectively attract, convert, and nurture leads with the help of your MarTech Stack. A customer relationship management system (CRM), marketing automation platform (MAP), web analytics system (GAS), and email marketing system (EMS) are all examples of tools that could be part of a marketing technology stack (MarTech Stack). When used in tandem, these systems improve the quality of lead nurturing across all digital touchpoints.
Automatic email sequences known as “nurture campaigns” are sent to users after they perform a predetermined action or reach a certain milestone. This type of campaign involves sending targeted content to potential customers at the optimal time to encourage interaction and ultimately, a sale.
The term “personalization” refers to the process of using user information to tailor an online service to an individual’s specific needs. Depending on the level of sophistication, it can involve doing something as simple as personalizing an email to a lead’s name, or as involved as creating an entirely new website experience from scratch for each individual visitor. By collecting and organizing user information, your Mar Tech Stack will make it easier to apply efficient personalization.
Although digital marketing is a multi-step process, we believe that by following this guide, you will be better equipped to tackle new challenges and make informed decisions. This information will equip you to lead your brand to digital prominence.